About Jolie Noire

Photographed: Owners, and sisters, Kim (L) and Keyondra (R)


The idea behind the brand/statement Jolie Noire, is that black is beautiful. Jolie Noire stands for Pretty Black in French. We are primed to think dark colors (specifically black) are negative and light colors are positive. In an effort to level the playing field, we're working to shape the minds of onlookers and change the meaning, emotions, and values associated with black. Color is something that doesn't come pre labeled, we label it... At Jolie Noire we choose to believe that black, like other colors, is beautiful! 

-Keyondra + Kim, Jolie Noire

I praise You because I am fearfully and wonderfully made; Your works are wonderful, I know that full well. -Psalm 139:14 


Meet our owners, the Sisters.

Keyondra and Kim, blood sisters, are a singer/songwriter and fashion stylist, respectively, by day and lifestyle bloggers/vloggers by night. Their mission is to empower women, specifically black women, by changing how they view themselves. They aim to be a great example of stylish Christian black women.

The sisters have been featured on prominent media outlets such as Stylish Curves, The Expect Effect Podcast, Bllaklabel, and more.


Meet Keyondra 

Keyondra Lockett is a soulful inspirational artist with a fervor for Kingdom building. Keyondra is a former member of the two time Stellar Award nominated trio, Zie'l. She has shared the stage with artists such as Yolanda Adams, Karen Clark-Sheard, Kierra Sheard, Kirk Franklin, Mary Mary, and many more. 

Keyondra is the first and only gospel artist, to date, to ink a toy deal with Kenya® Doll Brand (Kenya® & Friends)- an African-American brand, who's mission is to empower adolescent girls of color. 

Keyondra's writing skills can be heard on Kierra Sheard's LED EP on which she co-wrote, "Make Me Better." She also co-wrote "Yeah Ahh Haha" on Briana Babineaux's latest album. Keyondra penned Zie'l's Billboard top 15 hit, "State of Emergency," her own Billboard top 15 hit "Try," and her own Billboard top 10 hit "Trouble Won't Last."

You may download/stream Keyondra's latest album, "The Heal Reloaded" on all digital outlets including iTunes, Amazon Music, Google Play, Tidal, Apple Music, Pandora, etc.

Visit Keyondra's site here and her Instagram @KeyondraLockett.

Meet Kim

Kimberly Lockett, Keys2LuxLife, is an Atlanta based celebrity fashion stylist with experience coordinating all aspects of a client's image, including wardrobe, creative concept, and hair and makeup.

While Kim's work has been seen on various national platforms and television networks such as BET, BMI Trailblazers Honors show,, Essence Fest, and more, her personal style has been featured and recognized in major online publications and blogs such as, 50 Fab Fashion Instagrammers (2012) and a, Fashion Bombshell of the Day (2015).

To contact Kim, email and follow her on all social media outlets @Keys2LuxLife.